0 → #1on ChatGPT
3×AI citation lift
30Days to results
We got some big jumps across the board! Really appreciate all the effort you’re putting in. - Stefan Von Imhof, Alts.co
I help Merchant Cash Advance, Hard Money Lending, Private Lending, Equipment Finance, Invoice Factoring, Revenue-Based Financing, and Commercial Finance brokerage brands dominate visibility on ChatGPT, Google AI Overviews, Claude & Gemini, where borrowers are searching right now.
Rank on ChatGPT & Google AI Overviews for MCA, lending & commercial finance searches, delivered to your inbox.
We got some big jumps across the board! Really appreciate all the effort you’re putting in. - Stefan Von Imhof, Alts.co
As featured on
I specialize in getting Merchant Cash Advance, Hard Money Lending, Private Lending, Equipment Finance, Invoice Factoring, Revenue-Based Financing, and Commercial Finance brokerage brands cited in AI-generated answers across every major platform. While your competitors fight over blue-link rankings, I get you named as the answer when a borrower asks ChatGPT or Google AI Overviews who to call.
Hundreds of millions of queries per day are now answered by AI, not a list of links. Brands not in those answers simply don't exist to those users.
Ranking #1 on Google matters less when AI Overviews now occupy the top of the page. GEO targets the answer layer, where the real clicks and trust live.
AI models develop brand preferences over time. The brands that establish authority now will be far harder to displace, making GEO a compounding, durable investment.
"Best hard money lender near me" and "who offers invoice factoring for trucking companies" are now typed into ChatGPT and Google AI Overviews before a borrower ever searches Google directly. Alt-fi brands absent from those answers lose the referral before the click.
Ready to be found by AI?
Working with Russell Lobo has been a game changer for our visibility in AI-driven search. Russell has a deep understanding of how platforms like ChatGPT and Google AI Overviews surface answers, and he knows exactly how to position brands to win in that environment. His approach to GEO and AEO is strategic, practical, and ahead of where most marketers are today.
What impressed me most is Russell’s ability to translate complex AI search concepts into clear actions that actually move the needle. He doesn’t chase trends, he builds durable authority. If you’re serious about being found in AI search and answer engines, Russell is one of the few experts I’d trust to guide you.
I met Russell a few years back at a marketing conference, and from day one, it was clear—he knows his stuff. His expertise in digital marketing is top-notch, and he’s always ahead of the curve when it comes to industry trends. If you’re looking for someone who truly understands digital marketing, Russell is your guy!
The SEO world is full of crap, but Russell Lobo is legit. For Alts we’ve used his services and he delivers every single time. If you are looking to boost your online marketing and ranking on Google, Russ is your guy. We’ve worked with him for years, and he delivers every single time. Russ is highly, highly recommended. His system is unlike anything else out there.
I am happy to vouch for Russ and his links. Great guy, great links. Actual outreach rather than a list pretending to be outreach. Downside is it takes a bit longer for the links to arrive but that’s indicative of the quality.
Can’t understate how helpful it is having Russell supporting us with such a quality + reliable service. Really appreciate it!
I’ve worked with plenty of outreach providers over the years, but nobody delivers the value at the price Russell does. Not even close. Russell and his team have become an integral part of my website marketing process.
From discovery to ongoing optimization, every engagement follows a structured four-phase approach built for measurable results.
I analyze your current visibility across AI search platforms, identify gaps, and uncover opportunities where your competitors are being cited instead of you.
A custom GEO/AEO strategy tailored to your business goals, target audience, and industry landscape. No cookie-cutter approaches.
Content optimization, technical improvements, structured data implementation, and authority-building initiatives that get results.
Ongoing tracking of your AI search visibility with regular optimization to stay ahead as Google AI Overviews, ChatGPT, and others evolve.
A look at how GEO/AEO strategy translates into measurable AI visibility gains, including results delivered for financial and alternative-investment brands. Case studies specific to MCA, hard money, and commercial finance clients available on request.
Alternative Finance E-commerce brand capturing a surge of AI-driven visitors previously invisible in analytics
Challenge: An e-commerce brand was missing out on a significant wave of AI-referred traffic that was showing up as direct and unassigned in analytics, invisible without the right GEO strategy in place.
Brand-new website in the alternative finance & investment niche built an engaged audience from scratch through AI-driven visibility
Challenge: A brand-new alternative investment community website had no domain authority, no traffic, and needed to compete in a niche dominated by established financial media brands.
Bitcoin mining hosting company scaling organic visibility in a highly competitive crypto niche
Challenge: A bitcoin mining hosting company needed rapid visibility growth in a competitive crypto landscape where AI-driven search was increasingly influencing buyer decisions.
Local MCA business rapidly dominating high-intent AI search results in a competitive market
Challenge: A local business needed to capture high-intent buyers searching through AI platforms. Queries where customers were ready to purchase but the brand had zero AI visibility.
Transparent, results-driven pricing built for alternative finance brands. Every plan includes full GEO & AEO strategy, implementation, and reporting across ChatGPT, Google AI Overviews & Gemini.
Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are strategies that make your alternative finance brand, products, and lending expertise appear in AI-generated responses on platforms like ChatGPT, Google AI Overviews, Perplexity, and Gemini, rather than traditional search result links.
We target 100+ high buyer-intent lending & financing keywords overall, actively working on 5 new keywords per month. As the campaign progresses, the compounding effect of our work means LLMs trust your alt-fi brand more, leading to ~10+ additional keywords ranking each month with the same effort.
Both. You can send us a list of seed questions or keywords you want visibility for on LLMs, whether borrower-facing or broker-facing. We use those to extract a full list of relevant financing questions and send it back for your approval before we begin targeting.
Yes, that's the goal. We specifically target getting your alt-fi brand mentioned in the Top 5 lenders or brokers that ChatGPT and Google AI Overviews display for your target keywords.
By month 3, you should start seeing your brand appear for target lending keywords. If your brand already has a reputation in your finance niche, visibility can start as early as Month 1. Results compound over time, Month 10 may rank 20 new keywords compared to a couple in Month 1.
Yes, significantly. Traditional SEO optimizes for blue-link rankings on Google. GEO/AEO targets the answer layer, how AI engines parse, trust, and cite your lending content when generating responses. The tactics are different: entity optimization, structured data, citation-worthy financing content formats, and platform-specific visibility tracking.
Yes. The work we do follows search optimization best practices, which improves your Google rankings alongside your LLM visibility. You also get an indirect traffic boost, borrowers who discover your alt-fi brand on LLMs often search for it directly on Google before applying.
All major platforms: ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, and Bing Copilot. We track citation frequency across each platform and weight efforts based on where your borrowers and brokers are most active.
Yes, exactly. We have tracked over 1 million financing-related queries and maintain a continuously updated list of websites known to be referenced by ChatGPT, Perplexity, and Google AI Overviews. We negotiate placements on those specific sites and track citations for your targeted lending questions to secure mentions, citations, and links where it counts.
We provide two reports each month: a Position Report showing which financing-related answers your brand is appearing in, and an Activity Report detailing the work completed. We manually check questions on LLMs, track progress in Google Search Console and Google Analytics (we'll need access), and monitor increases in branded Google searches, a strong signal that borrowers are finding you on LLMs and then searching for you directly.
Reports include: AI citation frequency by platform, lending keyword visibility gains, competitive benchmarking against other alt-fi brands, content performance, entity citation tracking, and the next month's optimization priorities. Enterprise clients receive bi-weekly reports plus monthly strategy calls.
Not necessarily. While strong existing content and domain authority helps, GEO/AEO strategies can produce strong results even for lending and financing brands starting with minimal AI visibility. The discovery audit will identify your actual starting point and set realistic expectations.
Once you're visible for your main lending keywords, you can pause. But continuing to target new financing keywords compounds your advantage, it's easier to rank for the 100th keyword than the 1st, because the brand authority we've built in your alt-fi niche carries forward. Plans are month-to-month with 30 days' notice to upgrade, downgrade, or pause.
Yes. Alternative finance content, rates, terms, underwriting criteria, and disclosures, requires extra care around accuracy and licensing language. We build content structured for AI citation while keeping compliance and legal review in the loop, so nothing published creates risk for your brand.
We factor state-level licensing and lending law differences into content structure so AI engines cite the right details for the right jurisdiction, rather than surfacing a generic answer that could mislead a borrower or misrepresent your offering.
Fill out the contact form below or email russell (@) altfinmarketing.com. I'll review your alt-fi brand and lending niche and respond within one business day with next steps. Most engagements begin with a discovery audit in the first week.
Ready to dominate AI search in your alt-fi niche? Send me a message and I'll get back to you within one business day.
Tell me about your brand, niche, and goals, I'll put together a tailored GEO/AEO plan.